Many of our clients want to know how to increase their organic search engine traffic. This is not a service we have offered in the past, but we will be offering it going forward. If you’d like to optimize your site, please let us know ahead of time and we’ll incorporate a scheme into your initial quote. This will be charged on a per page basis. Our basic SEO scheme will include Google Analytics, XML sitemap submission and basic title, description and keyword optimization.
Basic SEO
Half the battle is technical. All of our current and future projects contain standards compliant code that we validate with the W3C Markup Validation Service. This is a crucial step for good search engine placement and it’s included in every website we do.
It’s also extremely important to write good content and optimize for keywords that are actually IN the content. A lot of people come to us with a long list of keywords that they never planned for when they created their site. There is nothing magical about inserting meta keywords into a page. If your keywords are not contained in your content, it won’t help you. This is why it’s important to plan your scheme ahead of time. We can help you write your content for an additional charge or we can optimize your meta and title information for keywords that exist on your page already.
Advanced SEO
If you’d like to go a step further, we can help you develop more complex keywords and consult with you on a strategy to increase your exposure to search results. This involves examining your stats and using the Google Keyword Tool. We can spend some time listing your site in business directories and blog catalogs to increase your incoming links. Online ads help. It’s important to note that these techniques require experimentation are not guaranteed to work. There is no magic formula; it’s trial and error. This is why we’ve stayed away from this area in the past, but if you’re willing to take the risk, we’re willing to work with you. If you’re one of our local clients, we can also train one of your staff to handle these tasks for a small fee. This approach could help you save time and money in the long run.
Contact us today if you’d like to move forward with one of our search engine optimization schemes.